Sharing eCommerce insights withSMBs across Australia.

Content marketing case study

The results.

impressions

0 M

clicks

1 M

page views

0 K

unique visitors

0 K

The challenge.

With new research in hand, PayPal was ready to share the latest insights into the eCommerce landscape across Australia. However, a change in target audience – from enterprise to SMBs – meant a new positioning was required to resonate.

What we did.

We started by examining both PayPal’s data and public insights into the issues facing SMBs across Australia. This led us to the messaging of “You’re not alone”, positioning PayPal as a partner that helps SMBs strengthen their business.

We then delivered a range of content to support the campaign, including:

A landing page
An infographic
4 articles, each focusing on specific insights
Emails
Ad copy
LinkedIn post copy
Sales enablement material

“Jen and her team managed the tight project deadlines exceptionally well, often delivering drafts and proofs weeks ahead of schedule. The campaign was well received by the business, with positive feedback highlighting its impact and execution. I enjoyed working with Jen and look forward to collaborating on future projects.”

Lara Allgood

Marketing Manager, PayPal

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