Busting the biggest myths in eCommerce for PayPal.

With much of the research proving the reality of eCommerce to be contrary to popular belief, we positioned the campaign around a single, overarching theme: myth-busting. In the PayPal E-commerce Index 2024, we challenged eight persistent misconceptions about how European consumers browse, buy and pay online, and offered tips for businesses to overcome obstacles relevant to their market. And we didn’t stop there.

We expanded PayPal’s reach even further with a whole content ecosystem of landing pages, infographics, sales social media posts, ads, emails and articles – all localised with messaging, cultural nuances and data specific to the UK, Germany, France, Spain and Italy.