Dawn is a content strategist and senior copywriter with over 10 years of experience helping brands turn complex topics into stories that connect. She’s led SEO content programs, thought leadership and brand storytelling for fintech, SaaS, legal tech and education organisations. She also worked her newsroom hours, interviewing industry experts and turning their insights into stories people click, share and engage with.
When she’s not knee-deep in keywords or content briefs, Dawn’s probably at dance class, deep in a strategy board game, or negotiating with her demanding pup not to bark at the postman – or chase the neighbour’s cat.