You know that client I was talking about the other day? Well, once we nailed down who we were talking to, we then had to decide the what. So I asked them, “Why does this person want to sign up to use your solution?” And they replied, “Because it does this.” There’s a big difference […]

I recently had a prospective startup client approach me asking for help launching their new SaaS. After running through what they were building, I asked them: “So who is this for? Who’s your target audience?” I bet you can guess what they said… “EVERYONE!” The problem with talking to everyone, of course, is that in […]

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