Copywriting vs. content marketing: what’s the difference?
Copy converts, content engages. But is it really as simple as just that?
How to review copy
Reviews are an essential part of all copywriting services. When it comes to reviews, though, it can be hard to know what’s expected of you. So let's break it down...
What is localisation and why does it matter for business?
The world may be smaller than ever, but localisation still plays a major part in ensuring customer comprehension, loyalty and conversion.
Infographic: Why you should be investing in video marketing
Video marketing is essential in our visually driven culture. 99% of marketers who already use video marketing are planning to ramp up their efforts this year because the strategy, simply put, works.
You know that client I was talking about the other day? Well, once we nailed down who we were talking to, we then had to decide the what. So I asked them, “Why does this person want to sign up to use your solution?” And they replied, “Because it does this.” There’s a big difference […]
I recently had a prospective startup client approach me asking for help launching their new SaaS. After running through what they were building, I asked them: “So who is this for? Who’s your target audience?” I bet you can guess what they said… “EVERYONE!” The problem with talking to everyone, of course, is that in […]
The 7 Cs of client relationships
When it comes to client relationships and winning ongoing projects, you need to become someone they can trust and rely on. There are 7 Cs that I’ve found work well for me, and I’ve found that I’m far more likely to rehire freelancers who demonstrate them when working with me too. So what are they? […]
How much is copywriting worth?
If you’ve ever pitched for a freelance gig, I’m sure you’ve faced the “Oh, I didn’t expect it to cost so much” conversation with a potential client. The reactions from potential clients can vary from shock to anger, disbelief to begging for discounts. Some may also remind you they can hire people on Fiverr or […]
To SEO or not to SEO, that is the question…
In the beginning, there was the internet. One upon a time, to find a site you hit up Google. Whether it was an actual site you were looking for or a topic, Google was your go-to. This is no longer that time. We are no longer those people. These days, people find sites, products and […]
Content or copy?
I was chatting with another writer the other day, and something she said caught me a bit off guard. “I’m a content writer, not a copywriter,” she said. “I don’t do copy.” This happens a bit in the world of UX content too. They’re always vehemently NOT copywriters, they’re UX writers. (As a quick aside, […]