Content or copy?
I was chatting with another writer the other day, and something she said caught me a bit off guard. “I’m a content writer, not a copywriter,” she said. “I don’t do copy.” This happens a bit in the world of UX content too. They’re always vehemently NOT copywriters, they’re UX writers. (As a quick aside, […]
What are you saying?
Everyone can write. We’ve all been to school. Learnt how to spell, how to pull sentences together. We’ve learnt at least the very basics of grammar. Everyone can write. But not everyone can write well. And not everyone can think like a writer should think. Not even all “writers” do that. The What, Why, Where, […]
Your perfect project: What kind should it be?
Not sure what kind of project you need? Let’s explore acquisition, conversion, engagement, retention and re-activation projects. So you’ve covered the basics and are ready to get stuck in with a copywriting project. But wait – you still need to work out what you want to achieve. There are five broad kinds of projects you can dig […]
Your perfect project: Measuring success
Always know how you’re going to prove your project was successful before you start working on it. Create a testing plan Before you dig in and start building your campaign, it’s worth taking the time to set up a plan for testing and measuring success. To create your plan, ask yourself: What’s your goal? What […]
Your perfect project: Where should you publish?
How does a customer find you and interact with your project?
Your perfect project: What do you really need?
Before you start your next big copywriting project, get back to basics. What are you selling? Who wants to buy? And are they actually buying? The other day my mum called to ask for a referral to a copywriter. (Before you ask, no she couldn’t hire me – a little thing called conflict of interest.) […]
Copywriting, content design and content strategy
Let’s kill those confused looks and get to know the differences. What’s the difference? When I start talking about what I do, I get a lot of confused looks and the occasional question. It’s fair. The industry has changed a lot over the past couple of decades. Back in the days of Mad Men, “copywriting” […]
Sharing is caring for your business
Put your best foot forward and lead with your greatest ideas. How else will you learn and grow? There’s a common fear among consultants and freelancers that if they share ideas with clients before a contract is signed, they’re giving away their IP and not cashing in. That the client will then run away with […]
COVID-19: What can we say?
We need to be far more careful than usual in what we say and how we say it. Like the rest of us, businesses, big and small, have very suddenly found themselves in a whole new world. With restaurants closed, events cancelled, and people staying safe at home will what we’ve always done still convert […]
Spam, scams and phishing, oh my!
Your email is useless, sitting in the junk folder. So how do you bypass your customers’ spam filters – both human and machine?