Will AI kill the copywriter?
"Video Killed the Radio Star” so will AI kill the writer? Or is it too soon to tell?
Reviews and revisions
You nailed your brief. The writer did their thing. Now you need to review the first draft. But how?
The content your business needs
Content is not a one-size-fits-all. What works for A, probably won't work for B. So have fun!
Don’t hire that writer!
The obvious choice of freelance writer could be the wrong choice. Listen in to learn why.
Time
What makes you and your business worthy of someone's time? How much time are they willing to give?
How do you feel? Empathy mapping
Take a step back from your product or service to really think about who you're creating it for.
Let’s play a game – Gamification
Gamification is great for guiding customers to reach their (and your) goals. Everyone has played.
Brand voice, or how to say what needs to be said
Voice and tone work together to bring your brand personality to life. So let's talk voice.
Who are you talking to?
You can't talk to everyone and there's no point talking to no one. Let's define your audience.
Is SEO even relevant anymore?
SEO has been around for decades and search engines are getting smarter. But SEO is still key.