Brand voice, or how to say what needs to be said

How do you say what you need to say?  

That’s where your brand voice comes into play. (Ooh, that rhymed!)  

And no, not tone of voice. Brand voice. And tone. Two separate things that work together to communicate what you need to say in the way you need to say it.  

So, what is brand voice? What’s it there for? Why’s it important? How do you define it? And who cares about it?  

And then what’s tone if not “Tone of voice”? (Spoiler: Tone is “tone of voice”, it’s just people often say “tone of voice” when they mean “voice”. Cos they’re silly.)  

In this ep we’re talking Voice. And tone. So tune in and hear all about it.