Let’s play a game – Gamification

Have you heard about gamification? 

Even if you haven’t, you’ve seen it. You’ve played. I promise you. 

Gamification can’t solely be attributed to content. It’s a marketing strategy, a product strategy, and a product marketing strategy too. It’s what you use to guide your customers to reach their (and your) goal for a positive outcome. 

And it’s not just limited to the online world, either.  

This week, we’re talking gamification. What it is. Why and when you use it. And what it looks like in practice. 


Apologies for the delay hitting your feed this week. Tech issues! We’ll be back on time next week… unless there are more tech issues… 

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