Who are you talking to?
Let’s talk audience.
You can’t talk to everyone. And there’s little point talking to no one.
If you don’t know who you’re speaking to, how do you know which messages resonate. And how do you identify why people are converting? (If they are at all…)
Identifying your audience means working out who you’re most focused on when it comes to your copy. You can get to know what they care about, what messages and value props resonate with them, and how they want to hear from you.
Tune in this week to find out why audience definition is so important, and how you can start to define yours.