Will AI kill the copywriter?
"Video Killed the Radio Star” so will AI kill the writer? Or is it too soon to tell?
Reviews and revisions
You nailed your brief. The writer did their thing. Now you need to review the first draft. But how?
The content your business needs
Content is not a one-size-fits-all. What works for A, probably won't work for B. So have fun!
Don’t hire that writer!
The obvious choice of freelance writer could be the wrong choice. Listen in to learn why.
Time
What makes you and your business worthy of someone's time? How much time are they willing to give?
Is SEO even relevant anymore?
SEO has been around for decades and search engines are getting smarter. But SEO is still key.
The good, the bad and the ugly of content briefs
Briefs are key to getting what you want when working with a creative. But only if you do them right.
So, what’s so important about content?
Content is NOT a dirty word. But what is it, why do you need it and where does it fit?