Video marketing is essential in our visually driven culture. 99% of marketers who already use video marketing are planning to ramp up their efforts this year because the strategy, simply put, works.
Copy converts. Content engages. But is it really as simple as that? Let's unpack it a little more.
The world may be smaller than ever, but localisation plays a major role in customer connections.
You know that client I was talking about the other day? Well, once we nailed down who we were talking to, we then had to decide the what. So I asked them, “Why does this person want to sign up to use your solution?” And they replied, “Because it does this.” There’s a big difference […]
I recently had a prospective startup client approach me asking for help launching their new SaaS. After running through what they were building, I asked them: “So who is this for? Who’s your target audience?” I bet you can guess what they said… “EVERYONE!” The problem with talking to everyone, of course, is that in […]
When it comes to client relationships and winning ongoing projects, you need to become someone they can trust and rely on. There are 7 Cs that I’ve found work well for me, and I’ve found that I’m far more likely to rehire freelancers who demonstrate them when working with me too. So what are they? […]