Copywriting vs copy editing
In some cases, they’re done by the same person. In general, though, they should be done by two different people (two heads are better than one, after all). But what’s the difference between copywriting and copy editing? There’s a lot of crossover in the kinds of skills good copywriters and copy editors have, but each […]
How to make the most out of your existing content
While it’s important to always be looking for new and compelling ways to connect to your audience, you also want to make the most of the content you already have.
Copywriting vs. content marketing: what’s the difference?
Copy converts, content engages. But is it really as simple as just that?
How to review copy
Reviews are an essential part of all copywriting services. When it comes to reviews, though, it can be hard to know what’s expected of you. So let's break it down...
5 ways content marketing builds your brand
Traditional advertising alone has become background noise. Content marketing helps businesses build their brand and connect with audiences in ways they never could before.
What is localisation and why does it matter for business?
The world may be smaller than ever, but localisation still plays a major part in ensuring customer comprehension, loyalty and conversion.
Infographic: Why you should be investing in video marketing
Video marketing is essential in our visually driven culture. 99% of marketers who already use video marketing are planning to ramp up their efforts this year because the strategy, simply put, works.
What?
You know that client I was talking about the other day? Well, once we nailed down who we were talking to, we then had to decide the what. So I asked them, “Why does this person want to sign up to use your solution?” And they replied, “Because it does this.” There’s a big difference […]
Who?
I recently had a prospective startup client approach me asking for help launching their new SaaS. After running through what they were building, I asked them: “So who is this for? Who’s your target audience?” I bet you can guess what they said… “EVERYONE!” The problem with talking to everyone, of course, is that in […]
The 7 Cs of client relationships
When it comes to client relationships and winning ongoing projects, you need to become someone they can trust and rely on. There are 7 Cs that I’ve found work well for me, and I’ve found that I’m far more likely to rehire freelancers who demonstrate them when working with me too. So what are they? […]