How much is copywriting worth?
If you’ve ever pitched for a freelance gig, I’m sure you’ve faced the “Oh, I didn’t expect it to cost so much” conversation with a potential client. The reactions from potential clients can vary from shock to anger, disbelief to begging for discounts. Some may also remind you they can hire people on Fiverr or […]
To SEO or not to SEO, that is the question…
In the beginning, there was the internet. One upon a time, to find a site you hit up Google. Whether it was an actual site you were looking for or a topic, Google was your go-to. This is no longer that time. We are no longer those people. These days, people find sites, products and […]
Content or copy?
I was chatting with another writer the other day, and something she said caught me a bit off guard. “I’m a content writer, not a copywriter,” she said. “I don’t do copy.” This happens a bit in the world of UX content too. They’re always vehemently NOT copywriters, they’re UX writers. (As a quick aside, […]
Copywriting, content design and content strategy
Let’s kill those confused looks and get to know the differences. What’s the difference? When I start talking about what I do, I get a lot of confused looks and the occasional question. It’s fair. The industry has changed a lot over the past couple of decades. Back in the days of Mad Men, “copywriting” […]
Sharing is caring for your business
Put your best foot forward and lead with your greatest ideas. How else will you learn and grow? There’s a common fear among consultants and freelancers that if they share ideas with clients before a contract is signed, they’re giving away their IP and not cashing in. That the client will then run away with […]
COVID-19: What can we say?
We need to be far more careful than usual in what we say and how we say it. Like the rest of us, businesses, big and small, have very suddenly found themselves in a whole new world. With restaurants closed, events cancelled, and people staying safe at home will what we’ve always done still convert […]
Spam, scams and phishing, oh my!
Your email is useless, sitting in the junk folder. So how do you bypass your customers’ spam filters – both human and machine?