How much is copywriting worth?
If you’ve ever pitched for a freelance gig, I’m sure you’ve faced the “Oh, I didn’t expect it to cost so much” conversation with a potential client. The reactions from potential clients can vary from shock to anger, disbelief to begging for discounts. Some may also remind you they can hire people on Fiverr or […]
To SEO or not to SEO, that is the question…
In the beginning, there was the internet. One upon a time, to find a site you hit up Google. Whether it was an actual site you were looking for or a topic, Google was your go-to. This is no longer that time. We are no longer those people. These days, people find sites, products and […]
Content or copy?
I was chatting with another writer the other day, and something she said caught me a bit off guard. “I’m a content writer, not a copywriter,” she said. “I don’t do copy.” This happens a bit in the world of UX content too. They’re always vehemently NOT copywriters, they’re UX writers. (As a quick aside, […]
Tools I use to manage my freelance copywriting business in 2021
Let’s be honest, I didn’t start freelancing with a plan. If anything, it was an anti-plan. I was dragged into freelancing begrudgingly. Some fabulous people in my network saw my career break as the perfect time to pull me into some projects they were struggling with. Within two weeks, I’d had to reinstate my ABN […]
Setting intentions for 2021
So here we are, at the end of another year. In some ways, this year has flown by. In others, it’s dragged like my pup, Baxter, when he’s found something super smelly to dig his nose into. However it’s felt for you, I think It’s fair to say we’re all pretty happy to see the […]
Staying on top of your projects
I used to be a master of time management. I’d be asked for tips all the time. I was once even asked to hold a workshop for my colleagues on it. Gone are those days. Long gone. As a freelancer, I’m jumping between projects, clients and the people I hire, and handling my own business […]
So you want to be a freelancer?
Let’s explore what freelance life is really like. When I was in-house and having a bad day, I’d dream of becoming a florist. It was my escapism dream. The reality is floristry is not a job I could handle – it’d be more a nightmare for me than a dream. I mean, there are qualifications […]
Copywriting, content design and content strategy
Let’s kill those confused looks and get to know the differences. What’s the difference? When I start talking about what I do, I get a lot of confused looks and the occasional question. It’s fair. The industry has changed a lot over the past couple of decades. Back in the days of Mad Men, “copywriting” […]
Sharing is caring for your business
Put your best foot forward and lead with your greatest ideas. How else will you learn and grow? There’s a common fear among consultants and freelancers that if they share ideas with clients before a contract is signed, they’re giving away their IP and not cashing in. That the client will then run away with […]