Do you have a pain in the arse (PITA) client?
Have you ever heard someone complaining about a painful client? The stories freelancers, agencies and consultants share can be enough to put anyone off going into business for themselves. The unfortunate reality is everyone will have a pain in the arse (PITA) client at some stage when working for themselves. Some peoples’ expectations are too […]
Do you ever feel like you’re out here on your own?
I’m not a particularly social person, but when I started freelancing I felt lonely. It was totally unexpected! I used to seek out days I could work from home (this was before the pandemic when there become no choice, obvs). I’d rock up to my desk in my spare room, PJ pants still on and […]
Wait…
I’ve recently been teaching Mr B, my puppster, to wait. I offer him a treat and then there’s three commands that follow: Yes. He knows he can take it from my hand. Wait. He can’t chew or eat it yet. He just has to hold it. Okay! It’s all his. He can run off to […]
Desperately seeking… something…
At the end of my first year in freelancing, I was feeling a bit lost. I’d more than matched my in-house income (which was pretty high to start with), but there was this little niggling voice inside me asking, “Do you really know what you’re doing here?” It wasn’t about the copy; it was about […]
I would do anything for love…
But I won’t do that. Hi. I love writing. I’m guessing you’ve got that by now, huh? But there are boundaries on what I will and won’t write – and every writer has them. For some writers, the things they’re good at dictate what they’ll do. For others, it’s about the industry – they only […]
Do you feel the words?
One thing I really love about writing is the feel of the words. I’m not talking about what the story makes you feel, but the actual words themselves. When the right words are collected together in the right way, they flow. Or not. Words can fill your mouth like a robust red wine, or flatten […]
How much is copywriting worth?
If you’ve ever pitched for a freelance gig, I’m sure you’ve faced the “Oh, I didn’t expect it to cost so much” conversation with a potential client. The reactions from potential clients can vary from shock to anger, disbelief to begging for discounts. Some may also remind you they can hire people on Fiverr or […]
To SEO or not to SEO, that is the question…
In the beginning, there was the internet. One upon a time, to find a site you hit up Google. Whether it was an actual site you were looking for or a topic, Google was your go-to. This is no longer that time. We are no longer those people. These days, people find sites, products and […]
Content or copy?
I was chatting with another writer the other day, and something she said caught me a bit off guard. “I’m a content writer, not a copywriter,” she said. “I don’t do copy.” This happens a bit in the world of UX content too. They’re always vehemently NOT copywriters, they’re UX writers. (As a quick aside, […]
My cleaner’s back!
Restrictions are finally easing here in Sydney after the latest COVID lockdown and the thing I’m most grateful about is that my cleaner can come back. She drops by for a few hours once a fortnight and it makes such a difference to my life. Generally, I’m tidy. I love to have set places for […]