The Demise of the Internet: September 2025 Search Updates

Robot on unicycle juggling different SEO tools: gears, target, clock, checklist, and pie chart.

Today’s internet is on track to go the way of cassette tapes and DVDs – a distant memory for those of us who used it, but completely foreign to the next generation.  Big call? Not really. By now, we should be used to things being thrown out the window as technology evolves. And some of […]

Is SEO Dead? A Deep Dive Into the Rumours, Reality, and What’s Next

Person on ladder using telescope beside SEO letters and target with arrow, symbolizing strategy.

There’s been a lot of chatter lately: Search Engine Optimisation (SEO) is dead. Google is favouring AI summaries. Users don’t click anymore. TikTok, ChatGPT, Perplexity… are they replacing Google? It all adds up to a dramatic question: has SEO finally met its demise?   Short answer: No. SEO isn’t dead. But it is morphing. And if […]

What Businesses Need to Know about AI Video Search

Person with telescope on robotic hand in video player, surrounded by social media icons.

Search has always been the quiet backbone of how customers discover, compare and decide. But today, it’s changing faster than most businesses can keep up, with almost one in two Australians already tapping into generative AI and that number only rising. Written queries are no longer the only way people search. Video is taking centre […]

Search Intent: Identify & Optimise for It | Complete Guide

Two people holding a large magnifying glass pointing toward a search bar, symbolizing discovery.

Your keyword research was spot-on, your content is comprehensive and your on-page SEO is flawless. But your blog isn’t getting the visibility and traffic your hard work deserves. Competitors with seemingly “worse” content are ranking on page one and you’re stuck on page 3.   Sound familiar? The missing piece might be search intent.  Search intent […]

AEO vs SEO vs GEO: The Shift Every Marketer Needs to Understand

AEO, SEO, and GEO compared: evolving strategies to boost visibility in search and AI.

SEO built the internet as we know it. But search has moved on. ChatGPT, Perplexity, Google’s AI Overviews – and others like them – are rewriting how people get answers. New disciplines are already taking over: Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).  If SEO was about ranking in Google, AEO is about […]

From SEO to SGE: How AI is Changing SEO

Man holding magnifying glass examining a microchip, symbolizing AI-powered search technology.

Feeling overwhelmed by never-ending changes to search and SEO? Confused by the complicated and contradictory information you’re trying to consume? Worried that your business will lose customers if you can’t get to grips with how AI is changing SEO? Spend fifteen minutes with us and we’ll break down how today’s search platforms work, follow a […]

AI Stats You Need to Know

Two men holding a large microchip relevant to the importance of AI stats.

Search is changing. Fast.  With the rise of ChatGPT, Perplexity and Google’s AI Overviews, we’re seeing a shift in how people discover, engage with and trust content online. While some marketers are still asking whether AI is a threat to SEO, the smarter ones are already asking a better question: How can we optimise for […]

Keyword Cannibalisation: What It Is & How To Fix It

Person closely analyzing charts and graphs on a digital interface, symbolizing data-driven decision-making, performance evaluation, and content strategy refinement.

Ok, so we’re going to get a bit techy here (but not tooooo techy, don’t worry), and talk about an issue we often see our clients battling with – keyword cannibalisation. It’s one of those millions of things that can cause significant drops in your site’s traffic or mean you never get the traffic your […]

Will Google’s Antitrust Case Change Search?

Person analyzing strategy to adjust goals, align priorities, and respond to changing conditions.

Could we be approaching the end of the Google era? The tech giant was recently found to have been building an illegal monopoly that enabled them to dominate 90% of the global search market. The August 2024 ruling, the culmination of an antitrust lawsuit from the US Department of Justice (DoJ), has left many unsure […]