This week we’re talking time.  No, I’m not a life coach about to tell you how to spend your time. Instead, let’s have a think about your audience’s time – how much they have (or, really, don’t), and why you deserve to get even just a moment of it.  What do you think about customer...

Empathy mapping is key to good product design. It’s a tool designed to help you take a step back from the product or service you’re building, to really think about who you’re creating it for.   In a traditional sense, it’s mapping against four quadrants: what do people do, say, think and feel. And ideally it...

Have you heard about gamification?  Even if you haven’t, you’ve seen it. You’ve played. I promise you.  Gamification can’t solely be attributed to content. It’s a marketing strategy, a product strategy, and a product marketing strategy too. It’s what you use to guide your customers to reach their (and your) goal for a positive outcome. ...

How do you say what you need to say?   That’s where your brand voice comes into play. (Ooh, that rhymed!)   And no, not tone of voice. Brand voice. And tone. Two separate things that work together to communicate what you need to say in the way you need to say it.   So, what is brand...

Let’s talk audience.   You can’t talk to everyone. And there’s little point talking to no one.   If you don’t know who you’re speaking to, how do you know which messages resonate. And how do you identify why people are converting? (If they are at all…)  Identifying your audience means working out who you’re most focused...

Search Engine Optimisation or SEO feels so very 2003, doesn’t it?   Search engines are getting smarter and better at delivering the right sites to the people of the interwebs.  People are finding businesses, products and services more and more often via friends and family, social media reels, and ads.  So, does SEO still matter? Is...

What’s a content audit it?  Do you need one?   What should it focus on?   How long will it take?  What can you do with it?  All important questions!   There are three different types of content audits, so before you get started you want to be clear on your objectives. In this episode, we deep dive...

Whether you’re working with an agency, a freelancer or an in-house creative, briefs are a part of everyday life. And unfortunately, I’ve yet to meet someone who loves them.    Briefs are a necessity in ensuring you get what you want when working with a creative, whether they’re a copywriter, a designer, videographer or developer....

Content is NOT a dirty word.  But what does it mean exactly? What is content? Where does it fit? Why do businesses need it? And what’s the pay off?  99.99% (at a guess) of businesses today have some form of content – even if they only started last week. The difference is whether or not...

New in 2023, we’re helping you get Content About Content with a brand new, weekly podcast on everything (and yes, we mean everything!) content. Join us as we uncover what content means for businesses today, and how the content industry is changing as both technology and consumer expectations do. Your host, Jennifer Robson, draws from...