Lead generation Campaign

Capture new leads with a short but value-packed freebie designed specifically for your target audience.

What’s included?

Lead magnet

Capture your audience's attention with a short template, quiz or worksheet downloadable. 1-5 pages with layout direction and a closing that highlights your business.

Landing page

Offer up your lead magnet through a landing page sharing your brand story and encouraging download. Includes copy for a customer data collection form and thank you page.

Email nurture series

Nurture and grow your relationship with new leads as they download your lead magnet and start interacting with your business over a series of 3 emails.

Ad copy

Drive traffic to your lead magnet with ads. We'll craft caption and banner copy for 4 ads, optimised for your chosen online ad platform.

Exactly what you need.

Two writers

All projects are worked on by two highly experienced writers to ensure copy is optimised, speaks to your ideal clients, and flows in a logical manner.

Extended review period

Take up to 4 weeks to review our drafts and provide feedback. It's the time you need to keep all stakeholders onboard.


We write for your customers, not for machines. We learn about your target audience and what makes them tick.

Reviews and updates

Two rounds of reasonable revisions. All feedback is referenced on future work to make subsequent revisions easier.

Fresh, unique and researched

Our copy is always original. Plus, we'll do the research for you and cite relevant references where appropriate.

Google-happy copy

In all landing pages, we keep Google and other search engines in mind. We incorporate the keywords you need to focus on (without stuffing!)

Upgrade your package.

Sales email
Help your sales team share your campaign with existing customers.
Sales LinkedIn posts
3 versions of banner and caption copy your team can post on their personal LinkedIns.
Video script
A 60-90 second video promoting your campaign or report for your landing page or ads.
Have all package copy localised for any of 11 key markets across Asia.

Ready to get started?

More packages to explore.

website copywriting
Website copywriting
Refresh your website or build it from scratch with unique copy to showcase your brand.
blog packages
Blog package
Two fresh articles per month to keep your site updated and customers engaged.
site strategy
Site strategy
Plan for your website refresh with site analysis, and keyword and competitive research.