Localisation.

Speak their language.

Connecting you, worldwide.

Localise or transcreate.

Working or selling cross-border? Google Translate might be awesome, but it’s not gonna cut it.

Our linguists work to localise or transcreate your copy to make sure you’re on-brand in all markets, and that your copy is culturally and locally relevant.

What's the Diff? Got It

Localisation

More than translation, localisation takes into account local customs, beliefs, behaviours and norms to speak to your audience in ways they understand.

Transcreation

Writing for each country or market in parallel, with no "source" copy. Transcreation means fully audience-focused messages every time.

How does it work?

Building on your ideas and thinking about...

Local needs

From local preferences to local realities, improving comprehension and relatability.

Voice and terminology

How you speak and and the terms you use for consistency or legal reasons.

Visual needs

Ensuring imagery and photos encourage connection in each market.

How customers find you

Optimising for search for each market and refining navigation.

The customer journey

From awareness and consideration to conversion and retention.

Value propositions

The messages that set you apart and most strongly resonate in each locale.

Your audience

Who we're writing for and why. Their goals, desires and needs.

Message flow

Building the story from start to finish.

Calls to action

When and how to encourage customers to take the next step.

Content formats

How to deliver - in copy, video, infographic, podcast or something else.

Need the "source"?

We gotchu.

Our copywriters and content marketers are experts in writing English for localisation. Whether that means simple, plain English, or supplying notes and resources to help linguists understand the thinking behind the words.

From Tokyo to Sydney

Via Taiwan and Bangkok

We’re growing our extensive and super fabulous localisation team all the time. If you need it, we can probably do it.

More things localisation.

The latest from the podcast and blog.

The state and strategy of content marketing

From strategy to business impact – what does content marketing mean for your business?

Check It Out

So, what’s so important about content?

Content is NOT a dirty word. But what is it, why do you need it and where does it fit?

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What is localisation and why does it matter for business?

The world may be smaller than ever, but localisation plays a major role in customer connections.

Check It Out

Partners.

Around the world.

Love these names? So do we.

Our clients keep coming back for more, with relationships ongoing since day one, 4+ years ago. (We’re that good.)