Site Strategy
Get ready to kick off a website rewrite with the background information you need to ensure your efforts are heading in the right direction.
What’s included?
The details you need to set the baseline for your new site.
We'll review all your current site content (excluding individual blog posts or portfolio pages) to determine what you can reuse, revise or remove. We'll also check in to see what useful terms you're currently ranking for, and look for content fixes that can help optimise your site for search.
We'll review the websites of three competitors of your choosing to identify what's working for them and, just as importantly, what's not. This includes their brand voice and positioning, key messaging and keyword strategy.
Building on your site audit and competitor reviews, we'll identify a range of terms for you to prioritise for your rewrite. Not all keywords are created equally, so our recommendations will focus on those most likely to be achieved, with some long-term goal keywords too.
Bringing together all the work done so far, we'll identify an optimal navigation naming system for your new site, with keywords assigned per page.
We'll deliver our findings and recommendations in a 90-minute video call, giving you the opportunity to delve further and ask questions.
Make a bigger impact.
Ready to get started?
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