Site Strategy

Get ready to kick off a website rewrite with the background information you need to ensure your efforts are heading in the right direction.

What’s included?

The details you need to set the baseline for your new site.

Site audit

We'll review all your current site content (excluding individual blog posts or portfolio pages) to determine what you can reuse, revise or remove. We'll also check in to see what useful terms you're currently ranking for, and look for content fixes that can help optimise your site for search.

Competitor review

We'll review the websites of three competitors of your choosing to identify what's working for them and, just as importantly, what's not. This includes their brand voice and positioning, key messaging and keyword strategy.

Keyword research

Building on your site audit and competitor reviews, we'll identify a range of terms for you to prioritise for your rewrite. Not all keywords are created equally, so our recommendations will focus on those most likely to be achieved, with some long-term goal keywords too.

Navigation design

Bringing together all the work done so far, we'll identify an optimal navigation naming system for your new site, with keywords assigned per page.


We'll deliver our findings and recommendations in a 90-minute video call, giving you the opportunity to delve further and ask questions.

Make a bigger impact.

Customer persona workshop
Need to define your ideal customer or client? Our 2-hour video workshop helps you do just that.
Localised keyword research
Add market-focused keyword research to identify terms that vary based on cultural norms and local knowledge.
Website copywriting
Let us take your site strategy and put it into action for you with our specialised copywriting services.

Ready to get started?

More packages to explore.

website copywriting
Website copywriting
Refresh your website or build it from scratch with unique copy to showcase your brand.
blog packages
Blog package
Two fresh articles per month to keep your site updated and customers engaged.
site strategy
Site strategy
Plan for your website refresh with site analysis, and keyword and competitive research.