SEO & localisation case study
Massive increase in traffic from Indian audiences
Huge increases in rankings on relevant, audience-specific keywords
Exceeded targets in under a year
With only one website for all English-speaking markets, Adobe Express was looking to provide more market specific content to drive visitors and signups.
Despite the strength and size of the market in India, awareness of Adobe Express and usage rates among Indian visitors wasn’t meeting expectations. Adobe Express needed to drive intertest to increase new visitors and monthly active users, without impacting the performance of sites in other regions.
Launching a new site required meticulous SEO research and optimisation which formed the backbone of the strategy. However, we also needed to ensure the focus was on Indian search, rather than worldwide.
To create a deeper connection with the local audience, we created compelling copy for a wide range of Indian festivals, events and holidays – from Diwali to Republic Day. Our content helped to position Adobe Express as a useful and practical tool to help customers celebrate seasonal events.
We also localised existing, high-performing global pages and applied on-page optimisation to boost visibility and traffic with content tailored specifically to appeal to the local audience.
In crafting the content, we analysed pages already ranking for our target keywords and identified and applied the signals of relevance to search engines like Google.
Ready to see results like these for your brand?