Content marketing case study
Strong engagement on LinkedIn
Glider is a fintech startup on a mission to revolutionise Australia’s bill payment experience. By helping billers communicate more clearly and offer friction-free payment options, Glider unlocks revenue that’s often left on the table. They engaged us to help raise their profile and establish a reputation as thought leaders on payment communications and what today’s consumers are really looking for from their billers.
Glider has a lot to say about payment communications. To help them bring their message to their audience and position visionary CEO, Shaun Dobbin as a thought leader, we crafted a content marketing strategy that delivered both education and influence. By providing an insight-led white paper, long-form articles, opinion pieces, LinkedIn ads and an executive profile video series, we helped demystify payment communications and showcase Glider’s vision and credibility.
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