GrabMaps:Charting a new course for Southeast Asia.

Content marketing case study

The challenge.

Before GrabMaps unveiled its new mapping solution, they faced a familiar pre-launch hurdle: how could they generate excitement for map-making technology that many industries had never seen but would soon sit at the core of their daily operations? Our answer was to provide the Southeast Asia market with a vivid preview of what GrabMaps could deliver, featuring engaging stories, vivid use cases, and interviews with product leaders and subject matter experts.

What we did.

We built interest ahead of the GrabMaps launch by sitting down with the product leaders and subject matter experts who had turned location data into an enterprise-grade mapping service, the GrabMaps way. Our video scripts and articles focused on the key functionality and benefits of Grab’s map-making technology, educating readers while conveying the brand’s overall vision of helping businesses scale with new potential, and run their operations more smoothly.

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