PayPal Think Forward: Shaping tomorrow’s commerce conversation.

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Paypal logo. One of Engage's awesome clients.

Content marketing case study

PayPal Europe

The challenge.

PayPal’s global Think Forward series explores the commerce-tech breakthroughs that are reshaping the way the world buys and sells. To bring insights that resonate with PayPal’s target audience to life, PayPal partnered with consumer trends authority TrendWatching, creative agency Just Global and Engage’s own content team to turn dense research into compelling content.

What we did.

To garner attention for the Think Forward series and give readers a front row seat to the next wave of commerce, we developed a multi-layered content campaign to guide readers deep into the data. Landing pages, infographics, emails, video scripts, social posts, ads, articles and more unpacked what each shift means for consumers while ushering business leaders from curiosity to engagement.

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