It’s not about traffic; it’s about the right traffic – prospective customers searching for the products and services you sell. Bring them to site with high quality content designed to increase visibility across search and AI engines.
SEO writing is more than an art, it’s a science that requires strong research into much more than the subject matter to make an impact.
When we write for your business, we’re getting deep into the details to make sure each piece of content addresses what the searcher is looking for and helps you reach your conversion goals too.
High-performing SEO content is all about quality content that meets your audience where they are in the buyer journey and gently nudges them along to the next stage. But first, it needs to get your pages ranked, cited, seen and clicked through to.
Our keyword research delivers new opportunities to speak to your audience. But our search intent research makes sure we answer what they’re searching for. Whether they’re just looking for information or are ready to buy, we make sure we hit them with the right messages.
Brand and product discovery through AI LLMs (large language models) like ChatGPT, Perplexity and Gemini is on the rise. We analyse targeted AI Overviews to optimise content for AI mentions and follow best practice formats and styles to encourage citation in AI search.
All top-ranking pages for your target keyword are studied in detail before we write a single word. We take the time to understand exactly what search engines and LLMs are looking for and craft your content appropriately.
Our focus is on making sure your content is relevant, actionable and informative. We take every opportunity to demonstrate your brand’s E-E-A-T to drive your content’s visibility across organic channels.
Every decision we make is backed by data and experience to enhance your results.
Our on-page SEO, localisation and content writing services drive massive monthly traffic and conversion for Adobe Express India.
Our email marketing strategy and content writing services delivered a 1200% improvement in activation for Sendle.
Our content marketing services saw PayPal hit their goals with 1.26M clicks in under two months.
We’ll craft an SEO strategy tailored specifically for your business needs and goals.
Our account managers are our SEO strategists so you always work directly with an expert.
Our fast delivery, best practice processes and proactive reporting help ensure your success.
It’s time to dial up your content.
SEO content is written to attract searchers for specific topics and keywords. It’s optimised with the signals search and AI engines are looking for, without being awkward. There’s no keyword stuffing or dodgy tactics – just content that demonstrates E-E-A-T, engages readers and nudges visitors along to the next stage in the customer journey.
We start by identifying not just the keywords your target audience is searching but the kind of answers they’re looking for. Whether they’re seeking simple answers, are researching pre-purchase or they’re ready to buy, we make sure every page meets their needs.
AI engines like ChatGPT, Perplexity and Gemini all start their answers with a search, so SEO content is the starting point. To further optimise for AI, we optimise for:
E-E-A-T is a Google guideline for quality SEO. It standards for Experience, Expertise, Authority and Trustworthiness, and each is a key factor in Google’s determination of the quality of your content. Bing and other search engines use similar metrics and algorithms to decide what content to search.
We ensure all content we craft adheres to these guidelines as far as possible. When it comes to blog content, we recommend you assign a relevant subject matter expert within your business as the author to highlight authority – just make sure they sign off on it first!
Generally, we offer SEO as a package, including content. However, if you have an in-house SEO and need some support in crafting quality SEO content, we may be able to assist. Get in touch to start the conversation.
A day or two – but delivery occurs once or twice a month, depending on your investment. Special exceptions can be made on occasion for time sensitive content, for example for special promotions or seasonal events like New Year or Black Friday.
Yes, it’s your content.
As part of our SEO strategy, we’ll share a list of keywords and topics we believe will deliver value for your business. We ask that you sign off on this list before we start writing. You’ll be told what we’re working on and when you’ll see it, and be reminded to set aside time for review and approval.
Two rounds of revisions are included on every piece to ensure it’s accurate and on brand. We keep track of all your feedback and changes so you don’t need to tell us twice, and most clients find they only need one review round after a month or two.
Content is core to everything here at Engage. It’s our biggest passion and what we’re best known for. We’ve crafted impactful content for big brands like PayPal, Adobe, Grab, Afterpay, Sendle and many more, delivering huge results.
But how do we do it? Structure, process and ongoing training.
Each piece of content we create is written by a highly experienced, expert SEO writer who’s proven their worth. It’s crafted under strict SEO guidelines and oversight, and is reviewed by at least two editors for quality, SEO optimisation, and, if applicable, local and cultural relevance. And only after it’s been approved by both editors do you receive it for your review and approval.
Yes, we can publish the content we produce directly to your site once you’ve approved it. We can also provide premium Adobe Stock imagery to support your message.
A successful SEO strategy is a long-term game – it takes time to see results. For some businesses, an uplift is seen almost straight away but for most, it can take three to six months to achieve real, sustainable value from SEO. While this may seem like a long wait, the return on investment (ROI) for SEO tends to be much higher than traditional forms of marketing. With a well-established SEO strategy, you’ll be setting the foundation to educate and provide ongoing value to your customers – something that advertising just can’t do – and improve your conversion and loyalty rates in return.
No, we cannot guarantee results and top rankings and you shouldn’t trust anyone who does. (Google specifically says results should never be guaranteed.) There are just too many factors outside our control (like competitor movements, search engine updates, consumer interest and trends, and even the economy) to promise anyone anything.
That said, we follow best practices to deliver results. There are no black hat tactics here – it’s pure, ethical SEO that we keep current as the industry evolves. We’ve delivered ROI and impactful results for our clients time and time again. And our skills, knowledge and experience mean we’re well placed to deliver brilliant results for you too.