What?
You know that client I was talking about the other day? Well, once we nailed down who we were talking to, we then had to decide the what. So I asked them, “Why does this person want to sign up to use your solution?” And they replied, “Because it does this.” There’s a big difference […]
Who?
I recently had a prospective startup client approach me asking for help launching their new SaaS. After running through what they were building, I asked them: “So who is this for? Who’s your target audience?” I bet you can guess what they said… “EVERYONE!” The problem with talking to everyone, of course, is that in […]
The 7 Cs of client relationships
When it comes to client relationships and winning ongoing projects, you need to become someone they can trust and rely on. There are 7 Cs that I’ve found work well for me, and I’ve found that I’m far more likely to rehire freelancers who demonstrate them when working with me too. So what are they? […]