The state and strategy of content marketing
From strategy to business impact – what does content marketing mean for your business?
Infographic: Why you should be investing in video marketing
Video marketing is essential in our visually driven culture. 99% of marketers who already use video marketing are planning to ramp up their efforts this year because the strategy, simply put, works.
Copywriting vs copy editing
Copy editors help fine-tune a writers work to deliver better content and better results.
How to make the most out of your existing content
Reuse and recycle. Content isn't just once and done. Make the most out of what you've got.
Copywriting vs. content marketing: what’s the difference?
Copy converts. Content engages. But is it really as simple as that? Let's unpack it a little more.
How to review copy
Reviews are an essential part of all copywriting services. But what's expected of you, the client?
5 ways content marketing builds your brand
Content marketing helps you build you brand and connect with audiences in ways you couldn't before.
Copywriting, content design and content strategy
Let’s kill those confused looks and get to know the differences. What’s the difference? When I start talking about what I do, I get a lot of confused looks and the occasional question. It’s fair. The industry has changed a lot over the past couple of decades. Back in the days of Mad Men, “copywriting” […]