Video marketing is essential in our visually driven culture. 99% of marketers who already use video marketing are planning to ramp up their efforts this year because the strategy, simply put, works.
Copy converts. Content engages. But is it really as simple as that? Let's unpack it a little more.
Let’s kill those confused looks and get to know the differences. What’s the difference? When I start talking about what I do, I get a lot of confused looks and the occasional question. It’s fair. The industry has changed a lot over the past couple of decades. Back in the days of Mad Men, “copywriting” […]